The smart sales assistant for your shop
Customers ask. Mulabbe sells on WhatsApp, Messenger, Instagram and website chat
Mulabbe is a sales assistant that talks to your customers in their own dialect. It shows products, prices and stock, suggests add-ons, and takes the whole order with cash on delivery. Try it yourself in the illustrative chat.
- 4 channels in one place
- Arabic dialects and English
- 14-day free trial
Lujain Boutique
Answering now on WhatsApp
Illustrative chat
- Every channel
- Arabic dialects
- Upselling
- Cash on delivery
- Discount negotiation
- Hand-over to your team
- Abandoned-cart follow-ups
- Bot Studio
Before & after
From missed messages to completed sales
Drag the handle left and right, and see what happens to your customers’ messages.
Mulabbe answers, suggests and takes the order
Every question gets an answer on the spot, and the customer completes the order without waiting for anyone.
Lujain Boutique
Online now
Unanswered messages, customers going elsewhere
Your customer asks a question, waits, then goes to a shop that answers.
Lujain Boutique
Offline
Features
Mulabbe sells, it doesn’t just reply
It talks to your customer, understands what they want, and takes them all the way to a placed order.
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The whole order inside the chat
Cart, name, mobile, city, address, delivery fee, then confirmation. Cash on delivery.
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Upselling and comparison
Suggests matching pieces and compares products to make the decision easier.
Negotiates within your limits
Gives a discount within the limits you set, and accepts discount codes on the conditions you choose.
On every channel
WhatsApp, Instagram, Messenger and your website chat, with one assistant answering them all. Before you connect, test it in the playground.
Bot Studio
Persona, dialect and sales rules, a visual flow editor, and a playground to test before you publish.
Abandoned cart? It follows up
Sends a follow-up when a customer leaves a cart in the chat, replies to Instagram and Facebook comments with rules you write, and sends you a daily and weekly summary.
Hands over to your team when needed
When the customer asks, for complaints and refunds, or outside opening hours. And it answers truthfully when asked: are you a bot?
One brain
One assistant for all your channels
Connect the channels your customers use, and Mulabbe talks about the same products, the same offers and in the same style on every one of them.
- Add your products once
- Update offers in one place
- Merge the same customer across channels
How it works
Three steps, and your shop sells while you sleep
Add your products and teach it your shop
Import your products from an Excel file or sync them with your Salla store, then add your FAQs and shop policies.
Catalogue · Salla sync · Knowledge base
Set its persona and rules
In Bot Studio: the dialect, the sales rules and the discount limits. Then try it in the playground.
Playground · Test scenarios · Draft check
Connect your channels and go live
Start with drafts you review yourself, or switch it straight to live. You stay in control at all times.
Off · Drafts for review · Live
Understands your customer
Speaks your customer’s dialect
Gulf, Levantine (Jordanian), Egyptian or Modern Standard Arabic, plus English, and it understands Arabizi. Customers write the way they always do, and Mulabbe answers in a style close to theirs.
- Transcribes voice notes and answers them, when you turn it on
- Answers about sizes, photos and orders
- Speaks in your brand’s voice
For your business
Sells your products in your shop’s language
Pick your type of shop and see how Mulabbe talks to your customer.
For fashion shops
Helps the customer pick the size and colour, and suggests a piece to complete the look.
- Size and colour choice
- Matching pieces
- Order completed inside the chat
For restaurants and cafés
Takes orders and suggests a drink or a dessert with every meal.
- Shows the menu
- Suggests add-ons
- Confirms the order and delivery
For beauty and skincare shops
Understands what the customer needs and recommends the right product and what goes with it.
- Recommendations by need
- Complementary products
- Instant answers
For electronics shops
Answers technical questions, compares options and suggests accessories.
- Product comparison
- Accessory suggestions
- Order status answers
Dashboard
And behind Mulabbe, a complete workspace
Everything you need to run conversations, orders, customers and your team in one place.
Inbox
Every conversation live: take over from Mulabbe and hand back, with team notes, tags and filters.
Contacts
A profile per customer, the same customer merged across channels, custom fields and segments.
Orders
Orders, offers and product bundles, delivery zones and fees, and bookings.
Tickets
Complaints and support issues with due dates, ticket merging and updates sent to the customer.
Catalogue
Products with size, colour and stock options, Excel import and Salla sync.
Knowledge base
FAQs, files, your website pages and shop policies, plus a list of the questions Mulabbe could not answer so you can teach it.
Analytics
Sales funnel, reasons for lost sales and the most frequent questions, with CSV export.
Automations
Follow-ups on carts left in the chat, comment replies with rules you write, and daily and weekly summaries for you.
Writing assistant
Drafts your replies or rewrites them in another tone, dialect or language.
Integrations & developers
HubSpot, Salesforce, Zoho and Odoo, signed webhooks, and API keys with scoped permissions.
Privacy & team
An option to mask personal data from the AI, team roles, and an audit log that cannot be edited.
Pricing
Simple, clear plans
Every plan comes with monthly credits, and you can buy extra credits whenever you need them. No tokens, no complicated costs.
Start with a 14-day free trial
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Trial
Freefor 14 days
- 200 credits during the trial
- 4 channels
- 2 team members
- 100 products
- 1 CRM connection
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Starter
Contact us for pricing
- 2,000 credits per month
- 4 channels
- 3 team members
- 500 products
- 1 CRM connection
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Recommended
Growth
Contact us for pricing
- 10,000 credits per month
- 8 channels
- 10 team members
- 5,000 products
- 3 CRM connections
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Scale
Contact us for pricing
- 50,000 credits per month
- 25 channels
- 50 team members
- 50,000 products
- 10 CRM connections
FAQ
Got a question?
Which channels does Mulabbe work on?
WhatsApp Business, Instagram and Messenger, plus the website chat you add to your site with one line of code. Before you connect any channel, you can test the assistant in the Bot Studio playground.
Which dialects does it speak?
Gulf, Levantine (Jordanian), Egyptian and Modern Standard Arabic, plus English, and it understands Arabizi. It can mirror each customer’s dialect or stick to one dialect you choose.
Does it take the whole order?
Yes. It collects the cart, name, mobile number, city and address, works out the delivery fee for the area, and asks the customer to confirm. Payment is cash on delivery or bank transfer.
Do I control what Mulabbe says?
Yes. In Bot Studio you set the persona, the sales rules and the discount limits, test it in the playground, and the draft is checked before you publish. You can also run it in drafts mode and review replies before they are sent.
What if the customer wants to talk to a person?
Mulabbe hands the chat to your team when the customer asks, for complaints and refunds, or outside opening hours. And when a customer sincerely asks whether it is a bot, it says truthfully that it is an automated assistant and offers a person from your team.
How do credits work?
Every plan has monthly credits, and you can buy extra credits whenever you need them; bought credits never expire. You never see tokens or dollar costs, just a clear balance and an alert when it runs low.
How do I reach support?
Email [email protected]. Inside the dashboard, the setup guide is in your account menu, and the full user guide is in the docs.
Ready for Mulabbe to start selling?
Start your 14-day free trial, connect your channels, and let Mulabbe talk to your customers.